C. Work Experience
Senior Marketing Strategist
BrightWave Digital Agency, Atlanta
2021 – Present
- Led multi-channel campaigns increasing client ROI by 42% year-over-year.
- Directed brand repositioning strategy for 3 national-level clients.
- Managed cross-functional teams of designers, copywriters, and analysts.
Digital Marketing Specialist
Elevate Brands Co.
2018 – 2021
- Developed SEO & content strategies boosting organic traffic by 65%.
- Optimized paid advertising funnels reducing CPA by 30%.
- Conducted market research and competitive brand analysis.
Marketing Intern
Creative Spark Studio
2017
- Assisted in campaign ideation and social media content creation.
- Supported data reporting and audience performance analysis.